WSJ: ‘Gig Economy’ Startups Try Harder to Lure Workers

Companies that offer workers the ability to get paid while working short-term gigs — such as ride-hailing startups Uber Technologies Inc. and Lyft Inc. — are trying harder to appeal to workers as the unemployment rate falls to 16-year lows.

Uber updated its app in July to let customers leave tips for the company’s roughly 600,000 active drivers, and started a test plan to provide auto insurance to help cover job-related accidents, The Wall Street Journal reported. Lyft in 2015 launched a tiered perks program that gave better tax, health and car maintenance services depending on the number of rides completed by its roughly 700,000 drivers.

“There’s been a lot of growth in the area of acknowledging that people are what makes our business run,” Ru Cymrot-Wu, senior people operations partner at shopping service Instacart. “We need to ensure they have support and resources.”

Instacart plans to offer workers discounted



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