NBC News believed former Fox News host Megyn Kelly would be ratings gold for its “Today” show after she dared to take on Donald Trump during the 2016 election, but after only six months, the $69 million gamble on the news personality is backfiring – big time.
The network is rapidly losing viewers and ratings are in free-fall, according to the Wall Street Journal.
NBC has a $69 million contract with Kelly that lasts for three years. Since September, she has hosted the 9 a.m. hour of “Megyn Kelly Today.” But her transition to daytime broadcast TV has fallen flat, the Journal reveals, adding that her ratings drops and soaring costs of production have become burdensome for NBC.
“I need to introduce myself to people who don’t know me or know some bastardized version of me that they’ve gotten from a