With 96% of B2B marketers engaged in video marketing, video is poised to be the new darling of the marketing world. Video can (and should) be an essential component of every business’s marketing strategy regardless of the product for sale or target audience.
As a visual medium, video has a powerful influence far surpassing written content: according to Forrester Research, it would take almost five months to produce enough written content to create the impact of 60 seconds of video. In fact, four times as many customers would prefer to watch a video about a product rather than read about it.
For companies looking to market on a global scale, video has the potential to reach far more buyers as visuals can be effective at bridging language gaps.
To have an effective marketing plan in place for 2017, companies must adopt the most relevant and innovative strategies. That is the