(WASHINGTON TIMES) — Don’t ever use the word “light” in an ad, apparently.
Heineken experienced a social-media backlash that accused an ad for its light beer as being racist because it said “lighter is better” and the complexions of the people in the clip.
In the clip, a bartender slides a Heineken Light to a woman standing some distance away. Some users noted that the bartender and the woman are both fair-complexioned while two of the three people the bottle passes are black and the other dark-skinned. The slogan “sometimes lighter is better” appears on the screen.