We all know that Google, the largest search engine, is always looking for more things they can do to take over the world. Just when we think they have outdone themselves already, they surprise us with something else.
Google has officially launched their newest product service: mortgages. In the words of Dax Craig, Valen Analytics President and CEO, this is a game changer. Google mentioned on their site that “purchasing a house is a huge financial decision — so in regards to getting a mortgage, people would like a simple way to understand and compare several options on the web.”
The new service may not come as a surprise, as Google did mention earlier this year that the program was in the works. For a long while, the company has set its eyes on entering the mortgage market with its Compare brand.
Although the idea is new, Google already…